DEVELOPMENT STORY / OXTED, SURREY
Pastens.
Proposed homes · CGI-led AI visualisation
THE SETTING / THE STORY
A different view
of what comes next.
On the edge of Limpsfield Common, Pastens looks south across the landscape towards Ashdown Forest and the South Downs. The setting is the starting point for two proposed homes by Chartwell Land & New Homes–and for the story we set out to tell.
Our work connects the place as it is with the architecture imagined for it. Drone photography establishes the real surroundings; CGI-led AI visualisation introduces the proposed homes and gardens. A presenter brings the setting into the story, with film, carousels and Stories shaping a twelve-week campaign.
FROM SITE TO VISION.
The same setting.
A new perspective.
Slide between our original drone photograph and the visualisation created from the proposed designs.
ARCHITECTURE / LANDSCAPE / DETAIL
Room for a
personal point of view.
The proposed Georgian-style home on Plot 1 sits within around 1.2 acres. Its design pairs generous ground-floor proportions with a south-facing garden, terraces and a landscape that opens towards the countryside.
The custom-build approach allows the internal layout and finishes to evolve around the people who will live there. Bespoke kitchens, natural materials, considered joinery and connected living spaces form part of the proposed design language.
Nearby Oxted adds another layer to the setting: independent shops, everyday town life and rail connections to London, with the paths and woodland of Limpsfield Common close at hand.
Design details describe the proposed scheme supplied for this feature. Visualisations are illustrative and subject to change.THE WORK / A TWELVE-WEEK CAMPAIGN
One story.
Different ways to see it.
Presenter-led Reels, supporting carousels and Stories. Creative direction, scripting, filming and post-production by Paraded.
REEL 03 / PLOT 1
A real presenter.
An imagined future.
Our presenter introduces Plot 1 within AI-generated settings, bringing the proposed architecture and interiors to life before the home is built. Animated typography and bespoke editing connect the story.
- Scripted and presented by Paraded
- Real presenter composited into AI-generated settings
- Advanced editing and animated captions
- Portrait creative for the paid-social campaign
One of six campaign videos.