Creative vision
A clear point of view. Before the first frame.
The character of the home. The identity of your agency. A creative direction that makes both feel distinct.
PARADED FOR ESTATE AGENTS
SHOW&SELL
For ambitious estate agencies building a modern property brand.
ExploreTHE CREATIVE DEPARTMENT BEHIND MODERN ESTATE AGENCIES.
An unfairfirst impression.
Photography, presenter-led film, social content and publishing, brought together under one creative partner. From one exceptional instruction to your entire monthly content presence.
THE CRAFT BEHIND THE CONTENT.
Get the highlights.
Creative vision, highlight 1 of 7
One creative partner. The right mix for your brief.
WHAT THE WORK DOES.
Beautiful content.
Built for business.
WIN THE INSTRUCTION.
Give prospective vendors a reason to believe their home will be marketed differently.
ELEVATE YOUR BRAND.
Create a recognisable standard across listings, social media and every client touchpoint.
STAY VISIBLE.
Maintain a consistent stream of original content without relying on your team to create it.
GIVE YOUR TEAM THEIR TIME BACK.
Your agents focus on clients and instructions. Paraded handles the content operation.
01 / PLAN YOUR PROPERTY CONTENT
Your property.
A clear plan for the shoot.
Tell us about the home, your buyers and where the content will appear. We agree the shoot, the formats and what your team will receive. Creative preparation and presenter scripting are part of our social film and campaign work.
Your brief · A clear shoot plan · Agreed deliverables
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02 / MAKE THE IMPRESSION
Show the space.
Capture the feeling.
Presenter-led tours, cinematic movement and editorial photography. One considered production, with every format working together.
Showcase films · Presenter tours · Editorial stills
Watch more02
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04 / YOUR PARADED LIAISON.
One brief.
One point of contact.
We connect your agency and vendor with the creative team and technical partners. One liaison coordinates the moving parts, so your team spends less time managing suppliers.
YOUR AGENCY
You share the instruction, brief and access requirements.
Your Paraded liaison.
Scheduling. Access. Communication. Updates.
Your vendor.
Availability, property readiness and access, coordinated with a clear point of contact.
Your creative team.
Photography, video, presenter-led content and drone brought into one production plan.
Technical partners.
EPC assessments and floorplans fulfilled by specialist partners, coordinated through Paraded.
Checked. Organised. Ready to use.
Paraded collates and checks the assets, then returns one organised delivery to your agency.
Technical appointments are coordinated alongside the listing workflow where possible, subject to specialist availability.
OUR PRESENTERS. YOUR PROPERTIES.
WE BRING THE ON-SCREEN CONFIDENCE.
Our presenters.
Your properties.
Our presenters turn up ready to tell its story. Your team stays focused on selling.
Share the brief and arrange access. We handle scripting, direction, the presenter, filming and editing, so your negotiators can stay focused on clients and instructions.
Natural delivery. Confident screen presence. A considered performance, directed around the home and your agency’s voice.
Choose a standalone presenter-led film or a content-only monthly partnership. Managed Social Presence starts with visual-only films, with presenter upgrades available for selected homes.
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You brief us.
The property, its selling points and your audience.
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We present it.
Our presenter and production team take care of the shoot.
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Ready to share.
Polished content for your team, or publishing managed by us.
AI VISUALISATION / SEE THE POSSIBILITY.
From what’s here.
To what could be.
Help buyers see beyond the existing property. We combine our drone photography with CGI and AI to bring proposed homes and gardens into their real surroundings.
Commission AI Visualisation on its own, or make it part of a wider property or development campaign.
THE PARADED DIFFERENCE.
Made for your agency.
Shared with our audience.
HOMES WORTH WATCHING.
Oldencraig Mews.
Your property story. Across our collection and social content.
We create the content for your marketing, then take selected property stories further through Paraded’s own platform and growing audience. Your home becomes part of a collection people come to watch and explore.
Every story gets creative direction, considered photography, careful editing, colour and sound. We hold the work to the same editorial standard as the films in our own collection, right through to the final frame.
Explore our workPublication on Paraded channels is agreed separately and subject to editorial fit.
THE PARADED DIFFERENCE.
One team.
One standard.
A connected creative partner behind the way your agency shows up.
ONE PROPERTY. A FIRST IMPRESSION.FOR SELECTED NEW AGENCY PARTNERS.
Your first impression.
On us.
Experience Listing Media and Social & Creative with one complimentary property shoot.
- Interior, exterior and drone photography, where permitted.
- One professionally edited 15–20-second visual-only social Reel.
- Your finished photography and Reel, completely free to use.
Presenter-led filming and a separate portal film are not included.
No fees. No obligation.Arrange your complimentary shootStart with one property. Explore an ongoing partnership when you’re ready.
Selected new agency partners. One complimentary property per branch, subject to availability.Experience both sides of Paraded with a complimentary first shoot.
Beautiful property photography. A considered social Reel. All produced to our signature standard.
What's included
Professional interior, exterior and drone photography, where permitted.
One 15–20-second visual-only property Reel, professionally edited and ready for social media.
The finished photography and Reel are yours to use, completely free.
No fees. No obligation.
Love what we create? Explore our listing media, presenter-led films and ongoing creative partnerships.
Start with one property. Explore an ongoing partnership when you're ready.
Available to selected new agency partners. One complimentary property per branch, subject to availability.
A STARTING POINT THAT FITS.
One property.
Or your next chapter.
Start with the listing essentials. Add a stronger social story, or build a consistent monthly presence.
All prices exclude VAT. Monthly partnerships are paid in advance. Bespoke work is quoted to scope.
A FEW THINGS, ANSWERED.
A clearer picture.
Before we begin.
Explore the details, from your first shoot to an ongoing creative partnership.
Talk through your brief10 questions
03 / PLAN. POST. REFINE.
Your social presence.
Taken care of.
We plan and script the month, create and shoot original content, edit and prepare every post, then schedule, publish and review it. Your team stays focused on clients.
Plan the month.
We shape a content plan around your listings, local market and business goals. Agree the themes, formats and rhythm before the month begins.
Prepare every post.
We turn films and photography into a considered mix of reels, carousels and stories, with captions in your agency’s voice and content ready for review.
Publish. Then refine.
We schedule and post to your agreed channels on your behalf. Monthly performance reviews inform what comes next, so the plan keeps evolving.
Your expertise. Your voice. A consistent presence, managed for you.
Content planning, scheduling and posting are included in our managed social packages.